With this set you can create beautiful product photos for using them in a webshop. The white cloth distributes the light evenly and this reduces shade. This causes no reflections in objects that usually cause reflections such as glass.
The 40W daylight lamps don't become hot and have a high light yield (40W energy efficient bulbs = 200W normal light). For more power you can choose for optional daylight lamps with 55, 70 and 85W power (see "Optional Accessories"). The set comes in a full color box. Background cloths in four colors are included. With these variety you have always the right background cloth for every situation.